SHOWCASED PRODUCTS
MAKEMIX
What started as casually advising friends on how to better manage their art businesses ultimately became the startup I founded — Makemix. I started as I would with any new product, with an extensive research and discovery phase to identify the most valuable opportunity from a user, competitive, development feasibility, and market perspective.
[B2B2C, SaaS, Innovation, Productivity Tooling]
BOT BUILDER
Worked with Sprout Social’s leadership team to determine if, and to what extent, they should invest in building private messaging automation capabilities to benefit users, create a new revenue stream, and strengthen strategic partnerships with Facebook and Twitter.
[B2B, SaaS, Innovation, Marketing Technology]
NOTIFICATIONS SYSTEM
Proposed and led a first-of-it’s kind company-wide initiative to reconfigure a product's notifications experience for 35,000+ customers across its web app, mobile, and email instances.
[B2B, SaaS, Change Management, Marketing Technology]