MAKEMIX: NEW PRODUCT & STARTUP
Sprout social: NOTIFICATIONS SYSTEM OVERHAUL
TLDR: Proposed and led a company-wide initiative to reconfigure a product's notifications experience for 25,000+ customers across its web app, mobile, and email instances.
Sprout social: bot builder Suite
In January of 2017, following the successful release of PowerPost and having only ever acted as a product team of 1, I was looking to join and learn from a more established product team and build for a larger user base. Enter: Sprout Social. I originally interviewed to PM one of Sprout’s flagship products but I was presented with two options in my offer call…
PM the flagship product, Publishing, and its associated team as initially discussed
Help vet and potentially build an automation product idea that the Leadership team was kicking around
…I chose #2.
Powerpost: content marketing Collaboration
In April of 2015, I left my role as an Insights & Planning Strategist at Manifest to help get a new boutique marketing agency, 10X Studios, up and running. My initial role within the startup, put simply, was the ‘multiple-hats-wearer.’ I acted as the de facto HR, monitored accounts payable/receivable, crafted sales & marketing strategies… you get the picture. It was when helping my team with streamlining back-and-forth content collaboration with our clients that I became frustrated by the tools we were using and put on my Product Manager hat for the very first time. This resulted in the creation of PowerPost.
I’ve been wearing that PM hat ever since.